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The AXIOM Identity

Listen. Lead. Create. Succeed.

About AXIOM

We’re a full-service, award-winning, marketing/advertising/interactive company located in Evansville, Indiana. Since 1998, we’ve made our clients’ success our top priority, and we help them achieve that success by listening to their needs, leading when needed, creating innovative solutions, and implementing them as cost-effectively as possible.

That’s our success story.

Why Choose AXIOM?

We offer a unique fusion of leadership, carefully considered strategic planning, award-winning creativity, and a relentless focus on your success, defined in your terms.

With AXIOM, you’ll benefit from our many years of experience in defining the steps necessary to help you reach your goals, our ability to categorize audiences and know what motivates them to purchase your products or to use your services, and the most effective, and cost-effective, ways to reach those audiences.

Our History

A full-service marketing, advertising, and interactive company located at 215 NW Martin dLuther King Blvd. in downtown Evansville, Indiana, AXIOM has been under the ownership and direction of Randy and Nina Lientz since February, 1998.

We have an established track record of successfully meeting the needs of a very broad range of clients: financial services, retail sales and services, wholesale, heavy and light industry, healthcare facilities, manufacturing, and many more. We’re experts at adapting our proven processes to match the needs of our clients. The proof of that lies not in the many awards we’ve won on our client’s behalf (we’ll be happy to show you the incredibly long list, if you like), but rather in the trust that our clients place in us.

Our 8,400 sq. ft. facility is located just two blocks from the Ford Center and offers a spacious lobby/reception area, three conference rooms, and individual offices for each Associate. In addition, we have our own digital photographic studio, a high definition audio/video studio, and numerous other areas for collaborative work.

Our “under one roof” approach ensures the highest quality of the work while allowing us to keep a close eye on costs. Of course, we’ve also established strong relationships with excellent vendors for some aspects of production work: printing, signage, tradeshow displays, meeting management, mass duplication, and so on.

While we are proud of our home, we are mindful that it is simply brick and mortar, steel and glass. Having experienced a devastating fire in 1996 at a previous office, we know that our building is just that—a structure.

What matters to us—and to our clients—is the WORK that our Associates create to ensure our clients’ success.

The AXIOM Mission Statement

We will create value for our clients by providing strategic marketing and advertising products and services.

We will be honest in all our dealings.

We will generate a reasonable profit.

We will work as a team.

We will remember that our company’s posture is showing in everything we do.

We will be known for our wisdom, our excellence, and our integrity.

Crew

Meet the AXIOM Team

A full-service marketing, advertising, and interactive agency requires a broad array of talents. We’ve assembled an award-winning team of some of the best strategic thinkers, graphic designers, copywriters, interactive specialists, media planners and buyers.

Here are the people who will work toward your success when you choose AXIOM.

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  • Skills

    Discover Our Services

    Strategy

    Marketing and advertising success require a carefully-considered strategy that factors in all the variables involved in capturing your audience. Always, our goal is to effectively differentiate your product or service, communicate its superior value, and persuade target audiences that your product or service is what they need and want.

    The AXIOM team has decades of experience creating successful strategies for clients. We’ll create a detailed plan that spells out in detail what we recommend, why we recommend it, and what you can expect in terms of frequency and reach of your message.

    • International, National, Regional, Local
    • Consumer (BTC)
    • Corporate (BTB)
    • Attitude, Awareness, Usage (AAU)
    • Public Opinion Surveys
    • Focus Groups
    • Market Feasibility Evaluation
    • Media Research
    • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata
    • Brand Development, Communications, Maintenance
    • Product Introduction
    • Keynote Presentations
    • Event Planning, Production & Management
    • Strategic Planning
    • Coordination
    • Implementation
    • News Releases
    • Distribution
      • Local
      • Regional
      • National
      • International
    • Event Planning, Implementation, Management

    Media

    Our media planner and buyer are experts in determining the optimal demographics and regional placement for your marketing goals. They are especially skilled at finding the best possible value for your media investment, often coming up with extras – such as bonus placements, free promotional articles and expanded TV coverage – that add real value to your investment.

    The media team sits in on brainstorming sessions to give input and gain an understanding of the unique characteristics your products and services offer. Count on them to develop a maximum-impact, cost-effective media plan.

    • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata
    • Provides unbiased, objective, factual data for evaluation
    • Leads to objective, knowledgeable decisions for strategic planning
    • Budget allocation and recommendations
    • Media strategy and accompanying rationale
    • Enables client to focus their time and attention on other needs
    • Avail requests and rate negotiation with individual media vendors
    • Development of CPP & CPM and Reach & Frequency goals and estimates
    • Provides increased media efficiency and maximized budgets
    • Placement & monitoring of orders and incorporation of added value
    • Ensures final purchases meet goals and confirms what was ordered runs correctly
    • Provides greatest cost efficiency, saving client money
    • Invoice audits & reconciliation, tear-sheet and traffic review, post-buy reports and under delivery
    • Invoices are itemized to check that the correct ads run as ordered and schedules deliver
    • Holds media vendors accountable for contracts and orders, so that the client is confident of the media delivery
    • Broadcast & Cable
    • Radio
    • Newspaper
    • Outdoor
    • Trade Publications
    • Internet Advertising
    • Consumer Publications
    • Social Media Campaigns

    Creative

    AXIOM’s top-flight creatives can produce just the concept you need to promote your product or service in a way that fits your style and meets expectations. Then they’ll develop the words, images, graphics, video footage… and whatever else is needed to draw in your audience.

    From radio & TV to print, outdoor, public relations and web advertising, our team gives it their all in order to generate the desired action. We also design, write and program websites that bring products and services to the forefront, always ensuring accuracy and functionality so that your organization is portrayed in the most professional, user-friendly light.

    • Complete Digital Photographic Studio On-Site
    • Product Shots
    • Personnel Shots
    • On-Location Digital Photography
    • Photographic Set Design
    • Aerial Photography

    Work

    Explore Our Latest Work

    Evansville Museum
    Farbest Foods, Inc.
    Heritage Federal
    IESA - Indiana's CollegeChoice 529 Direct Savings Plan
    Jagoe Homes
    Prime Foods, LLC.

    Connect

    Have questions? Contact us.

    812.426.9041

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