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Skills

Discover Our Services

Strategy

Marketing and advertising success require a carefully-considered strategy that factors in all the variables involved in capturing your audience. Always, our goal is to effectively differentiate your product or service, communicate its superior value, and persuade target audiences that your product or service is what they need and want.

The AXIOM team has decades of experience creating successful strategies for clients. We’ll create a detailed plan that spells out in detail what we recommend, why we recommend it, and what you can expect in terms of frequency and reach of your message.

Research

  • International, National, Regional, Local
  • Consumer (BTC)
  • Corporate (BTB)
  • Attitude, Awareness, Usage (AAU)
  • Public Opinion Surveys
  • Focus Groups
  • Market Feasibility Evaluation
  • Media Research
  • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata

Brand Strategy

  • Brand Development, Communications, Maintenance
  • Product Introduction
  • Keynote Presentations
  • Event Planning, Production & Management

Promotions

  • Strategic Planning
  • Coordination
  • Implementation

Public Relations

  • News Releases
  • Distribution
  • Local
  • Regional
  • National
  • International
  • Event Planning, Implementation, Management

Media

Our media planner and buyer are experts in determining the optimal demographics and regional placement for your marketing goals. They are especially skilled at finding the best possible value for your media investment, often coming up with extras – such as bonus placements, free promotional articles and expanded TV coverage – that add real value to your investment.

The media team sits in on brainstorming sessions to give input and gain an understanding of the unique characteristics your products and services offer. Count on them to develop a maximum-impact, cost-effective media plan.

Research

  • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata
  • Provides unbiased, objective, factual data for evaluation
  • Leads to objective, knowledgeable decisions for strategic planning

Planning

  • Budget allocation and recommendations
  • Media strategy and accompanying rationale
  • Enables client to focus their time and attention on other needs

Negotiation

  • Avail requests and rate negotiation with individual media vendors
  • Development of CPP & CPM and Reach & Frequency goals and estimates
  • Provides increased media efficiency and maximized budgets

Placement

  • Placement & monitoring of orders and incorporation of added value
  • Ensures final purchases meet goals and confirms what was ordered runs correctly
  • Provides greatest cost efficiency, saving client money

Post-Buy Evaluation

  • Invoice audits & reconciliation, tear-sheet and traffic review, post-buy reports and under delivery
  • Invoices are itemized to check that the correct ads run as ordered and schedules deliver
  • Holds media vendors accountable for contracts and orders, so that the client is confident of the media delivery

Media Outlets

  • Broadcast & Cable
  • Radio
  • Newspaper
  • Outdoor
  • Trade Publications
  • Internet Advertising
  • Consumer Publications
  • Social Media Campaigns

Creative

AXIOM’s top-flight creatives can produce just the concept you need to promote your product or service in a way that fits your style and meets expectations. Then they’ll develop the words, images, graphics, video footage… and whatever else is needed to draw in your audience.

From radio & TV to print, outdoor, public relations and web advertising, our team gives it their all in order to generate the desired action. We also design, write and program websites that bring products and services to the forefront, always ensuring accuracy and functionality so that your organization is portrayed in the most professional, user-friendly light.

Interactive Technology

Digital Photography

  • Complete Digital Photographic Studio On-Site
  • Product Shots
  • Personnel Shots
  • On-Location Digital Photography
  • Photographic Set Design
  • Aerial Photography

Electronic Production

The AXIOM Identity

Listen. Lead. Create. Succeed.

About AXIOM

We’re a full-service, award-winning, marketing/advertising/interactive company located in Evansville, Indiana. Since 1998, we’ve made our clients’ success our top priority, and we help them achieve that success by listening to their needs, leading when needed, creating innovative solutions, and implementing them as cost-effectively as possible.

That’s our success story.

Why Choose AXIOM?

We offer a unique fusion of leadership, carefully considered strategic planning, award-winning creativity, and a relentless focus on your success, defined in your terms.

With AXIOM, you’ll benefit from our many years of experience in defining the steps necessary to help you reach your goals, our ability to categorize audiences and know what motivates them to purchase your products or to use your services, and the most effective, and cost-effective, ways to reach those audiences.

Our History

A full-service marketing, advertising, and interactive company located at 215 NW Martin dLuther King Blvd. in downtown Evansville, Indiana, AXIOM has been under the ownership and direction of Randy and Nina Lientz since February, 1998.

We have an established track record of successfully meeting the needs of a very broad range of clients: financial services, retail sales and services, wholesale, heavy and light industry, healthcare facilities, manufacturing, and many more. We’re experts at adapting our proven processes to match the needs of our clients. The proof of that lies not in the many awards we’ve won on our client’s behalf (we’ll be happy to show you the incredibly long list, if you like), but rather in the trust that our clients place in us.

Our 8,400 sq. ft. facility is located just two blocks from the Ford Center and offers a spacious lobby/reception area, three conference rooms, and individual offices for each Associate. In addition, we have our own digital photographic studio, a high definition audio/video studio, and numerous other areas for collaborative work.

Our “under one roof” approach ensures the highest quality of the work while allowing us to keep a close eye on costs. Of course, we’ve also established strong relationships with excellent vendors for some aspects of production work: printing, signage, tradeshow displays, meeting management, mass duplication, and so on.

While we are proud of our home, we are mindful that it is simply brick and mortar, steel and glass. Having experienced a devastating fire in 1996 at a previous office, we know that our building is just that—a structure.

What matters to us—and to our clients—is the WORK that our Associates create to ensure our clients’ success.

The AXIOM Mission Statement

We will create value for our clients by providing strategic marketing and advertising products and services.

We will be honest in all our dealings.

We will generate a reasonable profit.

We will work as a team.

We will remember that our company’s posture is showing in everything we do.

We will be known for our wisdom, our excellence, and our integrity.

Crew

Meet the AXIOM Team

A full-service marketing, advertising, and interactive agency requires a broad array of talents. We’ve assembled an award-winning team of some of the best strategic thinkers, graphic designers, copywriters, interactive specialists, media planners and buyers.

Here are the people who will work toward your success when you choose AXIOM.

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  • Jessica Yocum

    Jessica Yocum

    Media Buyer

    Great at negotiating clients’ media buys and “other assigned duties.” Wanna be pro athlete, mom to rescue dog Whitey, and Total Cardinals Fan.
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  • Noah Lutz

    Noah Lutz

    Web Developer

    Websites & graphic design keep Noah running. He excels at it. In the history of USI, the Cross Country All-American is the college’s 7th fastest Track 10k Runner, and 6th fastest Cross Country 10k Runner.
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    Latest News

    What's going on at AXIOM...

    • AXIOM HAS IMMEDIATE NEED FOR A MEDIA INTERN!

      AXIOM HAS IMMEDIATE NEED FOR A MEDIA INTERN!

      AXIOM of Evansville, Indiana has an immediate opening for a Media Intern. The qualified candidate will be pursuing a degree in marketing, communications, business management, advertising or related subject The responsibilities include assisting the Media Director in conducting research, developing media strategies, negotiating and purchasing media. Additionally the Media Intern …  Read More »
    • AXIOM HAS IMMEDIATE NEED FOR A MEDIA BUYER!

      AXIOM HAS IMMEDIATE NEED FOR A MEDIA BUYER!

      AXIOM of Evansville, Indiana has an immediate opening for a part-time Media Buyer. The ideal candidate will hold a bachelor’s degree in marketing, communications, or advertising and at least one year experience in a related field. Progress towards a degree will also be considered. The responsibilities include assisting the Media …  Read More »
    • AXIOM Designs Vinyl Wraps for Evansville Police Department  Mounted Patrol Horse Trailers

      AXIOM Designs Vinyl Wraps for Evansville Police Department Mounted Patrol Horse Trailers

      Evansville, Indiana –Speck and Blondie, popular members of the Evansville Police Department’s mounted patrol unit, are no longer transported via unmarked vehicles. Their two horse trailers, now bearing newly designed vinyl wraps were unveiled November 8, 2017 at a news conference held on the grounds of the Boys & Girls …  Read More »
    • AXIOM’s own, Jennifer Arnold, helps with Florida Relief.

      AXIOM’s own, Jennifer Arnold, helps with Florida Relief.

      Amen to That! Teams from Evansville’s Crossroads Christian Church, along with members of the Evansville Police Department, have been spending time in Florida—not relaxing on a beach, but volunteering with a relief team. Evansville locals, along with members from Team Rubicon and Christ’s Church of Fleming Island, assisted residents of …  Read More »
    • AXIOM Seeking Media Intern

      AXIOM Seeking Media Intern

      Job Title: Media Department Intern Department: Media Reports To: Media Director One of the leading advertising agencies in the area, AXIOM, is opening our doors to provide a valuable learning experience for a marketing or advertising student for the fall 2017 semester. As a member of the Media Department, the …  Read More »

    • Silver Award Winners Announced for National Sales and Marketing Awards

      Silver Award Winners Announced for National Sales and Marketing Awards

      The National Association of Home Builder’s (NAHB) National Sales and Marketing Council (NSMC) has announced Silver Award Winners for The Nationals. The Nationals honor the best in new home sales, marketing and design. Among the recently announced winners is Jennifer Lucas of Jagoe Homes. She received 2018 Silver Award honors …  Read More »
    • Gribbins Insulation Honored at National Level with Multiple Safety Awards

      Gribbins Insulation Honored at National Level with Multiple Safety Awards

      As the recent recipient of several awards, Gribbins Insulation reinforces its longstanding reputation for exceeding industry safety standards. At a November 2, 2017 gathering in Washington, D.C., the National Maintenance Agreements Policy Committee, Inc. (NMAPC) presented Gribbins with several Zero Injury Safety Awards® (ZISA). Each ZISA recognizes an alliance between …  Read More »
    • Father and Son to Race Each Other at Evansville HydroFest™

      Father and Son to Race Each Other at Evansville HydroFest™

      Families lining the Ohio Riverbank to catch the races at Evansville HydroFest™ will get to see the legendary Hopp family in action. Father Jerry Hopp, and son Greg Hopp are slated to compete against one another in the top Grand Prix World class at the Labor Day Weekend event. Look …  Read More »
    • Evansville HydroFest™ Setting Records Before Races Begin

      Evansville HydroFest™ Setting Records Before Races Begin

      To date, Evansville HydroFest™ has 57 Hydroplane teams in eight classes of Inboard Boats on deck to compete in the Labor Day Weekend racing action. This represents the largest field of participants ever to race on the Ohio River in Evansville. Previous boat races in Evansville averaged 14 teams per …  Read More »
    • Jagoe Homes Sells Five Sites in One Day at its Grand Release Launch

      Jagoe Homes Sells Five Sites in One Day at its Grand Release Launch

      Jagoe Homes reports an excellent turnout and brisk sales at its Grand Release event July 29, 2017. The gathering launched sales of home sites for the successful builder’s new Central Park Community in Owensboro, Kentucky. Five sites sold within hours at the kickoff event. Jagoe anticipated swift sales for Central …  Read More »


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    812.426.9041

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