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Skills

Discover Our Services

Strategy

Marketing and advertising success require a carefully-considered strategy that factors in all the variables involved in capturing your audience. Always, our goal is to effectively differentiate your product or service, communicate its superior value, and persuade target audiences that your product or service is what they need and want.

The AXIOM team has decades of experience creating successful strategies for clients. We’ll create a detailed plan that spells out in detail what we recommend, why we recommend it, and what you can expect in terms of frequency and reach of your message.

Research

  • International, National, Regional, Local
  • Consumer (BTC)
  • Corporate (BTB)
  • Attitude, Awareness, Usage (AAU)
  • Public Opinion Surveys
  • Focus Groups
  • Market Feasibility Evaluation
  • Media Research
  • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata

Brand Strategy

  • Brand Development, Communications, Maintenance
  • Product Introduction
  • Keynote Presentations
  • Event Planning, Production & Management

Promotions

  • Strategic Planning
  • Coordination
  • Implementation

Public Relations

  • News Releases
  • Distribution
  • Local
  • Regional
  • National
  • International
  • Event Planning, Implementation, Management

Media

Our media planner and buyer are experts in determining the optimal demographics and regional placement for your marketing goals. They are especially skilled at finding the best possible value for your media investment, often coming up with extras – such as bonus placements, free promotional articles and expanded TV coverage – that add real value to your investment.

The media team sits in on brainstorming sessions to give input and gain an understanding of the unique characteristics your products and services offer. Count on them to develop a maximum-impact, cost-effective media plan.

Research

  • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata
  • Provides unbiased, objective, factual data for evaluation
  • Leads to objective, knowledgeable decisions for strategic planning

Planning

  • Budget allocation and recommendations
  • Media strategy and accompanying rationale
  • Enables client to focus their time and attention on other needs

Negotiation

  • Avail requests and rate negotiation with individual media vendors
  • Development of CPP & CPM and Reach & Frequency goals and estimates
  • Provides increased media efficiency and maximized budgets

Placement

  • Placement & monitoring of orders and incorporation of added value
  • Ensures final purchases meet goals and confirms what was ordered runs correctly
  • Provides greatest cost efficiency, saving client money

Post-Buy Evaluation

  • Invoice audits & reconciliation, tear-sheet and traffic review, post-buy reports and under delivery
  • Invoices are itemized to check that the correct ads run as ordered and schedules deliver
  • Holds media vendors accountable for contracts and orders, so that the client is confident of the media delivery

Media Outlets

  • Broadcast & Cable
  • Radio
  • Newspaper
  • Outdoor
  • Trade Publications
  • Internet Advertising
  • Consumer Publications
  • Social Media Campaigns

Creative

AXIOM’s top-flight creatives can produce just the concept you need to promote your product or service in a way that fits your style and meets expectations. Then they’ll develop the words, images, graphics, video footage… and whatever else is needed to draw in your audience.

From radio & TV to print, outdoor, public relations and web advertising, our team gives it their all in order to generate the desired action. We also design, write and program websites that bring products and services to the forefront, always ensuring accuracy and functionality so that your organization is portrayed in the most professional, user-friendly light.

Interactive Technology

Digital Photography

  • Complete Digital Photographic Studio On-Site
  • Product Shots
  • Personnel Shots
  • On-Location Digital Photography
  • Photographic Set Design
  • Aerial Photography

Electronic Production

The AXIOM Identity

Listen. Lead. Create. Succeed.

About AXIOM

We’re a full-service, award-winning, marketing/advertising/interactive company located in Evansville, Indiana. Since 1998, we’ve made our clients’ success our top priority, and we help them achieve that success by listening to their needs, leading when needed, creating innovative solutions, and implementing them as cost-effectively as possible.

That’s our success story.

Why Choose AXIOM?

We offer a unique fusion of leadership, carefully considered strategic planning, award-winning creativity, and a relentless focus on your success, defined in your terms.

With AXIOM, you’ll benefit from our many years of experience in defining the steps necessary to help you reach your goals, our ability to categorize audiences and know what motivates them to purchase your products or to use your services, and the most effective, and cost-effective, ways to reach those audiences.

Our History

A full-service marketing, advertising, and interactive company located at 215 NW Martin dLuther King Blvd. in downtown Evansville, Indiana, AXIOM has been under the ownership and direction of Randy and Nina Lientz since February, 1998.

We have an established track record of successfully meeting the needs of a very broad range of clients: financial services, retail sales and services, wholesale, heavy and light industry, healthcare facilities, manufacturing, and many more. We’re experts at adapting our proven processes to match the needs of our clients. The proof of that lies not in the many awards we’ve won on our client’s behalf (we’ll be happy to show you the incredibly long list, if you like), but rather in the trust that our clients place in us.

Our 8,400 sq. ft. facility is located just two blocks from the Ford Center and offers a spacious lobby/reception area, three conference rooms, and individual offices for each Associate. In addition, we have our own digital photographic studio, a high definition audio/video studio, and numerous other areas for collaborative work.

Our “under one roof” approach ensures the highest quality of the work while allowing us to keep a close eye on costs. Of course, we’ve also established strong relationships with excellent vendors for some aspects of production work: printing, signage, tradeshow displays, meeting management, mass duplication, and so on.

While we are proud of our home, we are mindful that it is simply brick and mortar, steel and glass. Having experienced a devastating fire in 1996 at a previous office, we know that our building is just that—a structure.

What matters to us—and to our clients—is the WORK that our Associates create to ensure our clients’ success.

The AXIOM Mission Statement

We will create value for our clients by providing strategic marketing and advertising products and services.

We will be honest in all our dealings.

We will generate a reasonable profit.

We will work as a team.

We will remember that our company’s posture is showing in everything we do.

We will be known for our wisdom, our excellence, and our integrity.

Crew

Meet the AXIOM Team

A full-service marketing, advertising, and interactive agency requires a broad array of talents. We’ve assembled an award-winning team of some of the best strategic thinkers, graphic designers, copywriters, interactive specialists, media planners and buyers.

Here are the people who will work toward your success when you choose AXIOM.

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  • Jessica Yocum

    Jessica Yocum

    Media Buyer

    Great at negotiating clients’ media buys and “other assigned duties.” Wanna be pro athlete, mom to rescue dog Whitey, and Total Cardinals Fan.
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  • Barbara Harvey

    Barbara Harvey

    Finance Director

    Barbara’s role at AXIOM is, “Keeping the flow moving.” With experience in all aspects of agency finance and accounts, she is an ace mover. Her first love is family. Her second love? Country music.
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    Latest News

    What's going on at AXIOM...

    • IMMEDIATE NEED FOR WEB DEVELOPER

      IMMEDIATE NEED FOR WEB DEVELOPER

      AXIOM, a leading marketing, advertising and digital agency, has an immediate need for a full-time Website Developer who will design and program websites and all forms of interactive media for our clients.  The Qualified Applicant will demonstrate the following Qualifications and Skills: Advanced coding in HTML, PHP, CSS, Javascript to …  Read More »
    • Pros Choose AXIOM for Expert Insight on Global PR Story

      Pros Choose AXIOM for Expert Insight on Global PR Story

      Eyewitness News WEHT WTVW sought an expert opinion for their story, and they chose AXIOM. We are proud to have an established reputation for providing wise marketing, media, creative, and public relations services to our wide diversity of clients – from local family-owned businesses to global corporations, they all face …  Read More »
    • AXIOM Annual Holiday Party

      AXIOM Annual Holiday Party

      This year the AXIOM team enjoyed an evening filled with conversation, delicious meal from Walton’s Comfort Food, and several fun games to follow! There was also recognition for three employees who have been with the company for 10 years: Jason Snader, Andrew Gabert, and Cathy Bryant-Freund. Congratulations to all of …  Read More »
    • Graphic Design Intern Opportunity

      Graphic Design Intern Opportunity

      One of the leading advertising agencies in the area, AXIOM, is opening it’s doors to provide a valuable learning experience for several graphic design students this semester. Working with our team of creative professionals, the selected student(s) will gain a true understanding of the strategy, process, techniques and talent that are behind …  Read More »
    • Pumpkin Decorating Contest

      Pumpkin Decorating Contest

      You choose who wins the 2016 Coolest Pumpkin. You can get a point for your favorite pumpkin by (1) liking the photo, (2) commenting on it, (3) sharing the photo to get your friends to weigh in! The winner will be announced on Halloween. May the best pumpkin win…. Visit …  Read More »


    • Evansville HydroFest™ Goes Country with Live Bands for Saturday Concert

      Evansville HydroFest™ Goes Country with Live Bands for Saturday Concert

      Live performances by self-described, “Country/Classic Rock” band Haywire of Evansville, and local singer/songwriter, Troy Miller, are on tap for the outdoor Beer Garden & Concert Saturday September 2nd at Tropicana Events Plaza. The venue, which overlooks the Ohio River, sets the stage for the event, which runs 6:00 pm to …  Read More »
    • Evansville HydroFest™ Announces Live Bands for Friday Concert

      Evansville HydroFest™ Announces Live Bands for Friday Concert

      Popular Nashville band The Cold Stares and Midwest favorite CALABASH will perform live Friday September 1st at the outdoor Beer Garden & Concert overlooking the Ohio River at Tropicana’s Outdoor Events Plaza. A $10 Evansville HydroFest™ Admission Wristband admits attendees ages 21 and up into the event which runs 6:00 …  Read More »
    • Evansville HydroFest™ $10 Admission Wristbands Now On Sale

      Evansville HydroFest™ $10 Admission Wristbands Now On Sale

      A $10 Evansville HydroFest™ Admission Wristband admits attendees ages 13 and up into all three days of American Power Boat Association hydroplane racing on Labor Day weekend.   Ages 12 and under are free. The action takes place on the Ohio Riverfront in Downtown Evansville, Friday September 1st, Saturday September …  Read More »
    • Right to Life of Southwest Indiana 2017 Spring Banquet

      Right to Life of Southwest Indiana 2017 Spring Banquet

      Legendary Football Coach and ESPN Analyst LOU HOLTZ Thursday, April 20, 2017 Old National Events Plaza Doors Open at 5:00 p.m., Dinner at 6:00 p.m.  Read More »
    • Evansville Hydrofest 2017

      Evansville Hydrofest 2017

      NEARLY NON-STOP RACING ACTION: Limited Downtime • Just Minutes Between Heats THREE DAYS OF MAKIN’ WAVES Bleacher seating available overlooking pits and a panoramic view of the 1.25 mile racecource Limited size coolers permitted (No Glass) Lawn chairs welcome VIP Pit Tours will be available Admission $10 for all three …  Read More »

    Connect

    Have questions? Contact us.

    812.426.9041

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