Marketing and advertising success require a carefully-considered strategy that factors in all the variables involved in capturing your audience. Always, our goal is to effectively differentiate your product or service, communicate its superior value, and persuade target audiences that your product or service is what they need and want.
The AXIOM team has decades of experience creating successful strategies for clients. We’ll create a detailed plan that spells out in detail what we recommend, why we recommend it, and what you can expect in terms of frequency and reach of your message.
Our media planner and buyer are experts in determining the optimal demographics and regional placement for your marketing goals. They are especially skilled at finding the best possible value for your media investment, often coming up with extras – such as bonus placements, free promotional articles and expanded TV coverage – that add real value to your investment.
The media team sits in on brainstorming sessions to give input and gain an understanding of the unique characteristics your products and services offer. Count on them to develop a maximum-impact, cost-effective media plan.
AXIOM’s top-flight creatives can produce just the concept you need to promote your product or service in a way that fits your style and meets expectations. Then they’ll develop the words, images, graphics, video footage… and whatever else is needed to draw in your audience.
From radio & TV to print, outdoor, public relations and web advertising, our team gives it their all in order to generate the desired action. We also design, write and program websites that bring products and services to the forefront, always ensuring accuracy and functionality so that your organization is portrayed in the most professional, user-friendly light.
We’re a full-service, award-winning, marketing/advertising/interactive company located in Evansville, Indiana. Since 1998, we’ve made our clients’ success our top priority, and we help them achieve that success by listening to their needs, leading when needed, creating innovative solutions, and implementing them as cost-effectively as possible.
That’s our success story.
We offer a unique fusion of leadership, carefully considered strategic planning, award-winning creativity, and a relentless focus on your success, defined in your terms.
With AXIOM, you’ll benefit from our many years of experience in defining the steps necessary to help you reach your goals, our ability to categorize audiences and know what motivates them to purchase your products or to use your services, and the most effective, and cost-effective, ways to reach those audiences.
A full-service marketing, advertising, and interactive company located at 215 NW Martin dLuther King Blvd. in downtown Evansville, Indiana, AXIOM has been under the ownership and direction of Randy and Nina Lientz since February, 1998.
We have an established track record of successfully meeting the needs of a very broad range of clients: financial services, retail sales and services, wholesale, heavy and light industry, healthcare facilities, manufacturing, and many more. We’re experts at adapting our proven processes to match the needs of our clients. The proof of that lies not in the many awards we’ve won on our client’s behalf (we’ll be happy to show you the incredibly long list, if you like), but rather in the trust that our clients place in us.
Our 8,400 sq. ft. facility is located just two blocks from the Ford Center and offers a spacious lobby/reception area, three conference rooms, and individual offices for each Associate. In addition, we have our own digital photographic studio, a high definition audio/video studio, and numerous other areas for collaborative work.
Our “under one roof” approach ensures the highest quality of the work while allowing us to keep a close eye on costs. Of course, we’ve also established strong relationships with excellent vendors for some aspects of production work: printing, signage, tradeshow displays, meeting management, mass duplication, and so on.
While we are proud of our home, we are mindful that it is simply brick and mortar, steel and glass. Having experienced a devastating fire in 1996 at a previous office, we know that our building is just that—a structure.
What matters to us—and to our clients—is the WORK that our Associates create to ensure our clients’ success.
We will create value for our clients by providing strategic marketing and advertising products and services.
We will be honest in all our dealings.
We will generate a reasonable profit.
We will work as a team.
We will remember that our company’s posture is showing in everything we do.
We will be known for our wisdom, our excellence, and our integrity.
A full-service marketing, advertising, and interactive agency requires a broad array of talents. We’ve assembled an award-winning team of some of the best strategic thinkers, graphic designers, copywriters, interactive specialists, media planners and buyers.
Here are the people who will work toward your success when you choose AXIOM.
Founder, guiding light, incredible marketing strategist, plays a mean bass, and rides a restored Triumph.
…and client relations specialist. You can’t help but love her. And you’ll love working with her, too.
When not managing accounting responsibilities at AXIOM, the Evansville native cherishes transforming moments with family and friends into treasured memories.
Positive and experienced creative leader. Innovative, fun, strategic thinker. Enjoys devoting time to her family and church community.
An artist at heart, a passionate, non-traditional designer. Enjoys camping, hip hop, movies, and gaming.
Creative and technical: Strategy, design, programming. Loves travel and spending time with friends and family.
Prides himself on creativity, speed and efficiency. Enjoys playing with his young daughters and the occasional night out. Big NFL & MMA fan.
He designs to satisfy the needs of our clients and their clients. His goal is creating designs that are successful in terms of function, usability, and understandability, while providing a positive experience.
Websites & graphic design keep Noah running. He excels at it. In the history of USI, the Cross Country All-American is the college’s 7th fastest Track 10k Runner, and 6th fastest Cross Country 10k Runner.
Creatively flexible and inventive. Really family oriented. Singer / songwriter / guitarist who’s played in various bands for 20+ years.
Innately empathetic and curious by nature—two distinctive traits that enable Nancy to vicariously and respectfully step into the various shoes of our clients’ target audiences.
Great at negotiating clients’ media buys and “other assigned duties.” Wanna be pro athlete, mom to rescue dog Whitey, and Total Cardinals Fan.
Responsive and results-driven, Tyler applies his marketing savvy to media planning and buying. Outside of AXIOM, the music and sports enthusiast avidly supports Special Olympics.
Efficient, communicative, organized. Bridget has what it takes to get the projects started—and see them through completion. She also navigates on the water, boating with husband, Shane, and daughter, Sadie.
Graciously efficient. Upbeat, positive, and welcoming. Floral and home designer, too. Multi-tasking level: Expert.