Media
Our media planner and buyer are experts in determining the optimal demographics and regional placement for your marketing goals. They are especially skilled at finding the best possible value for your media investment, often coming up with extras – such as bonus placements, free promotional articles and expanded TV coverage – that add real value to your investment.
The media team sits in on brainstorming sessions to give input and gain an understanding of the unique characteristics your products and services offer. Count on them to develop a maximum-impact, cost-effective media plan.
Research
- 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata
- Provides unbiased, objective, factual data for evaluation
- Leads to objective, knowledgeable decisions for strategic planning
Planning
- Budget allocation and recommendations
- Media strategy and accompanying rationale
- Enables client to focus their time and attention on other needs
Negotiation
- Avail requests and rate negotiation with individual media vendors
- Development of CPP & CPM and Reach & Frequency goals and estimates
- Provides increased media efficiency and maximized budgets
Placement
- Placement & monitoring of orders and incorporation of added value
- Ensures final purchases meet goals and confirms what was ordered runs correctly
- Provides greatest cost efficiency, saving client money
Post-Buy Evaluation
- Invoice audits & reconciliation, tear-sheet and traffic review, post-buy reports and under delivery
- Invoices are itemized to check that the correct ads run as ordered and schedules deliver
- Holds media vendors accountable for contracts and orders, so that the client is confident of the media delivery
Media Outlets
- Broadcast & Cable
- Radio
- Newspaper
- Outdoor
- Trade Publications
- Internet Advertising
- Consumer Publications
- Social Media Campaigns
