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Strategy

Marketing and advertising success require a carefully-considered strategy that factors in all the variables involved in capturing your audience. Always, our goal is to effectively differentiate your product or service, communicate its superior value, and persuade target audiences that your product or service is what they need and want.

The AXIOM team has decades of experience creating successful strategies for clients. We’ll create a detailed plan that spells out what we recommend, why we recommend it, and what you can expect in terms of frequency and reach of your message.

Research

  • International, National, Regional, Local
  • Consumer (BTC)
  • Corporate (BTB)
  • Attitude, Awareness, Usage (AAU)
  • Public Opinion Surveys
  • Focus Groups
  • Market Feasibility Evaluation
  • Media Research
  • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata

Brand Strategy

  • Brand Development, Communications, Maintenance
  • Product Introduction
  • Keynote Presentations
  • Event Planning, Production & Management

Promotions

  • Strategic Planning
  • Coordination
  • Implementation

Public Relations

  • News Releases
  • Distribution
  • Local
  • Regional
  • National
  • International
  • Event Planning, Implementation, Management